University Communications and Marketing – Section 80

New # 80.1  UNIVERSITY COMMUNICATIONS AND MARKETING POLICIES Book # Resp. Office Resp. Exec. Approval Authority
80.1.1 Permission for External Companies to Film, Videotape, and Photograph at Rutgers  n/a See Policy VP/UCM VP/UCM
80.1.2 Rutgers University Trademark Management and Licensing Policy n/a OTL, UBM VP/UCM VP/UCM
80.1.3 Purchase of External Advertising 6.4.11a UBM VP/UCM President
80.1.4 Endorsements, Sponsorships, and Advertising in and on University Assets and Communication Materials 6.4.11b UBM SrVP/EA VP/UCM
80.1.5 University Visual Identity n/a UBM VP/UCM BOG
80.1.6 Communications and Relations with the News Media n/a UNAMR VP/UCM  President
80.1.7 Rutgers University Website Policy n/a UCM, OIT VP/UCM VP/UCM
  Information Services 5.5.1 rescinded 7/15/05 VP/UCM VP/UCM
  Printed Matter - Procedures & Regulations 5.5.2 rescinded 7/15/05 VP/UCM VP/UCM

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Legend for Abbreviations

Titles Offices
BOG - Board of Governors Acad. Affairs - Office of Academic Affairs
BOT - Board of Trustees Admin. Fin. - Office of Administration and Finance
Pres. - President CS - Creative Services
Secy Univ - Office of the Secretary of the University Facil/Capital Plan. - Facilities and Capital Planning
SrVP/A - Senior Vice President for Administration OIT - Office of Information Technology
SrVP/EA - Senior Vice President for External Affairs OMR - Office of Media Relations
VP/UCM - Vice President for University Communications and Marketing ORSP - Office of Research and Sponsored Programs
  OSC - Office of Strategic Communications
  OTL - Office of Trademark Licensing
  Risk Mgmt - Office of Risk Management and Insurance
VP/UCM - Vice President for University Communications and Marketing Secy Univ - Office of the Secretary of the University
  UHR - University Human Resources
  UBM - University Brand and Marketing
  UCM - University Communications and Marketing
  UNAMR - Office of University News and Media Relations

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